On the other hand, big companies rely on their vast resources, distribution, operational excellence, and brand affinity for survival. Will a startup figure out distribution before a corporate capitalizes on a new innovation?
At Sanad Studio, we champion an
alternative model of engagement
that matches startup growth
opportunities with corporate
resources to mutually
beneficial growth and prosperity
across the GCC.
Our approach, from
idea to market leader
At Sanad Studio, we work with corporate partners to create venture studios that harness the disruptive potential of startups. We then follow a structured approach to transform promising ideas into successful, scalable ventures.
We start by identifying opportunities made possible by advances in AI development, industry trends, and market gaps through a growth strategy workshop. We then zoom in to validate potential ideas through rigorous research, culminating in a long-term innovation & growth thesis that puts mothership resources to work for venture success.
Collaboration is at the heart of our process. With the long-term innovation & growth thesis in place, we assemble cross-functional teams of experts in design, engineering, marketing, and product management to iteratively validate product and business model assumptions. This exercise establishes tangible MVPs for the portfolio of startups.
Teams pace iteratively towards finding a repeatable and sustainable model for creating value and generating revenue. In other words, establishing product-market fit. We work closely with corporate partners to leverage corporate resources to supercharge venture growth.
We scale the startup across defined markets in accordance with the long-term innovation and growth thesis. The corporate partner will continue to use its distribution, brand power, market channels, data assets, and supply chain efficiencies to ensure sustainable growth.
We work with corporate partners to plan successful venture exits, working towards one of two paths: integrate startup into the corporate core (spin in) or let flourish independently (spin off).
More than a startup studio, we are your partners in strategic innovation and long term growth. We help corporate visionaries become masters of relentless reinvention through venture building.